Being a result, these LinkedIn figures are circuitously comparable with the figures for other social networking platforms released on this web site, or in our Digital 2024 experiences.
Hong Kong is having the substantial department banking program versatility to disseminate data within the exterior posture by using a timeliness of multiple month.
Nonetheless, as we pointed out while in the Fb portion previously mentioned, alterations in the audience access figures printed in Meta’s advert scheduling resources will not necessarily correlate with In general alterations in its platforms’ Lively person bases.
For that reason, we suggest warning when evaluating the social media marketing user values revealed With this 12 months’s reviews with All those revealed in earlier years, In particular since adjustments in noted values would be the result of “corrections” in the supply data, and variations in true person behaviour.
Furthermore, we’ve noticed some specially weird trends within the data reported in X’s advertising and marketing instruments over the past year, so we’d recommend caution In regards to analysing these X figures.
Note: Meta’s marketing means only publish viewers gender data for “female” and “male” customers.
Take note: ByteDance’s promotion methods only publish viewers gender data for “female” and “male” buyers.
Even so, it’s vital that you tension that these promotion achieve figures aren't the same as monthly active consumer figures, and there may be meaningful discrepancies concerning the size of X’s advertisement audience and its overall Lively consumer base.
Hong Kong is having the pliability selections for periodicity and timeliness. The indices are disseminated with a quarterly foundation inside three months of the top from the reference quarter.
Nevertheless, it’s crucial to strain that these promoting attain figures never depict month-to-month Energetic person figures, and there might be significant distinctions concerning the dimensions read more of Snapchat’s advertisement audience and its whole Energetic person foundation.
These headline stats supply an incredible overview of the “point out of digital” in Hong Kong, but in order to seem sensible of how digital tendencies and behaviours are evolving, we have to dig deeper in to the data.
Want to stay current with digital traits? Our quarterly briefings and customized advisory products and services enable you to seem sensible of all the latest digital trends, enabling you to show data into insights, motion, and results. Learn more at kepios.com.
Just right before we get towards the full report, Here are a few tips for even further reading through, that can present extra context for our full list of Digital 2024 figures for Hong Kong:
Whatever the reason for these anomalies although, we suggest warning when analysing or interpreting X’s noted figures to be used by gender.